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On Tuesday, Apple was expected to reveal the iPhone 5C and 5S, and they delivered. According to http://money.cnn.com, the iPhone 5S, the updated flagship model, will have Apple’s new dual-core A7 processor. The new chip has been designed to increase the phone’s computing power by 31%. At this news, Daniel Darnell, a tech-savvy smartphone user, remarked, “I believe the 5S is a step in the right direction, but it still does not compete with the computing power of high-end Android phones.”
The new phone also has an upgraded camera that uses dual-LED flash to improve the quality of nighttime or poorly-lit photos. Possibly the most exciting thing about the 5S is the fingerprint scanner that will be placed where the home button was on the previous iPhones.
The iPhone 5S will sport two new additional colors, light grey and gold, which, according to http://www.cnbc.com, was previously going to be called “champagne.” This means that the flagship iPhone will be available in a total of four colors.
The Fortune 500 Company also unveiled the iPhone 5C. The 5C will be a cheaper iPhone made out of plastic, which, though more cost effective and easier to manufacture than the aluminum and glass of the iPhone 5, gives the phone a cheaper look.
Daniel Darnell also said, “I think the 5C is a clever move on Apple’s part, because it allows them to sell their phones and digital media in a much larger number of global markets with its reduced cost, and the colors increase its appeal in first-world markets.”
The phone will come in 5 different colors: white, red, blue, yellow, and green. It will be $400 off-contract, and it will have the same hardware as the iPhone 5. This means that the 5C will compete with other mid-range smartphones, as opposed to low-end ones. This, along with the price, will allow Apple to try to market the iPhone in other countries.
It looks like Apple is trying to take the right direction with their new phones, but the 5C loses the premium feel of the iPhone. However, it is a smart move financially. According to the Chicago Tribune, the 5C alone is predicted to produce $30 billion annually for Apple.
