Grammys: Where The Girls At?
February 1, 2018
The 60th Annual Grammy Awards didn’t go as many viewers thought it would. The ratings last year were 26.1 million and this year’s ratings dropped significantly to 19.8 million, ratings haven’t been this low since 2009. James Corden also returned as the host this year making it his second time hosting. Twitter users using the hashtag GRAMMYS expressed their emotions this past Sunday night as the show went on. Viewers showed anger when certain nominees won over someone they thought deserved the award the most, based on the artist’s music and popularity over the past year. No one was completely pleased with the Grammys this year, even if some of their favorite artists won or performed.
The award for Best New Artist went to Alessia Cara, who made her music debut in 2015. However, her last single was “Scars to Your Beautiful” released in 2015. While the other nominees who were SZA, Khalid, and Lil Uzi Vert who are new up and coming artist did not receive the recognition they deserved from releasing popular singles and albums in 2017. Those who watched the Grammys expressed how they believed that if the Recording Academy thought that Alessia was a perfect recipient for this award then she should’ve taken it home during the 2016 Grammys, not Sunday. Another artist that was completely ignored Sunday night was Jay-Z, who was nominated for 8 Grammys because of his platinum album 4:44 and took home nothing. Although he took home none of his nominations he was honored with the Industry Icon Award the night before at the Clive Davis’ annual Pre-Grammy gala. Fans of Jay-Z still believed this award wasn’t enough to acknowledge his album that he worked so hard on and opened up about his marriage onto especially considering how private him and his wife keeps their personal life.
Bruno Mars took home all six of the awards he was nominated for. Usually, Bruno is supported when he achieves something as big as this, but viewers were very disappointed that Bruno took home so many awards. Bob Jones Tennis Player Jada Bennett stated, “I think he should’ve won Song of The Year but not Album of The Year. The other albums actually had an important message to send, which is probably why they got snubbed.” This was the main reason so many people were upset they felt the Recording Academy wanted to play safe and choose a non-controversial album to receive the big awards this year. So many artists decided to speak their mind with their music this year the Academy probably felt like they had no other option in order to not receive backlash.
The Grammys actually managed to stir up more drama after both women and men pointed out that those who won most of the awards Sunday night were men. Not many women were even nominated. Recording Academy President, Neil Portnow, gave a statement saying that women needed to step up in order to be included, which is a very inconsiderate thing to say considering everything happening in many places with sexual harassment and inequality. Pink, a female pop star, responded to Portnow with a handwritten note she posted to her Instagram stating that “Women in music don’t need to ‘step up’ – women have been stepping since the beginning of time,” she said. “Stepping up, and also stepping aside. Women OWNED music this year. They’ve been KILLING IT. And every year before this.”
To sum it all up, the show was a huge disappointment this year. Nobody’s favorite artist won and turmoil was at a all time high afterwards. The excitement and usual buzz after the Grammys was not there this year. This show caused 2018 to have a bumpy start, but it’s only the start of the year maybe the other award shows planned for this year will be more promising.