Bieber’s Back, and Bieber’s Desperate


Repost on Bieber's account from a fan page.

Brooke Heath, Writer

As of late, a new song has swept the nation with toxic desperation leaking from its every lyric. Justin Bieber’s “Yummy” has risen in the charts, debuting as number two on the Billboard Hot 100. Though this happened at the debut of the song, Bieber quickly realized it would take some effort to stay in the top, for people were not taking a liking to his song. In fact, many were in great opposition to it. 

Bieber became desperate and hastily began to get many sponsored ads through Youtube and Spotify. Personally, I have received even an email from Youtube about Justin Bieber’s new song, though I do not listen to any music relevant to Bieber’s music. Usually, ads on Youtube are tailored to what you listen to, and you do not receive ads through email. Bieber most likely paid a lot of money to get these ads pushed out. 

In a class survey, many students said they got many ads, one student, Aaron Michaels, even saying he got “about 12 in the past two weeks. Mostly on Youtube and Twitter.” Another student, Carmen Fury, got “at least 20.” 

Bieber even reposted a post from a fan account, though now deleted from both the fan account and his own, stating “create a playlist with yummy on repeat and stream it. Don’t mute it! Play it at a low volume. Let it play while you sleep. If you are not from the U.S. You can Download a VPN app, set the VPN to U.S., and then create a spotify account.” On a fan account, this would just be a creepy follower, but the fact he reposted it screams desperate. 

In the survey, when asked for her opinion, one sophomore, Ella Shiermeyer, stated that “it is quite disappointing that this is what he chose to come back with after his last album, ‘Purpose.’ He tried to stay relevant, but I found it rather odd.” Many students appear to have enjoyed his past album but were let down by his new song. 

Nonetheless, these actions are not far from what other artists do to stay relevant yet do not get as much hate for. If the song was actually decent, or people actually were fans of Bieber, this would not be seen as such a tragic mess.The final question that all of us wonder, though, is after all of this desperate advertising and nightmarish cotton candy pink hair is, “How does he has a wife?”