Does your life revolve around chocolate milkshakes? Can you go a full week without getting your fix of that holy beverage of milk and the best artificial flavoring ever? Have you ever wished there were a day—just one beautiful day–that paid tribute to the awesome dessert to which you have dedicated shrines?

Stop the presses and break out the tissues, because your prayers have been answered. September 12th is National Chocolate Milkshake Day according to Holiday Insights.

Kayla Rocha, a Bob Jones senior, sums up the feeling of this obscure holiday best: “I actually never knew there was such thing as a day just for milkshakes, chocolate or otherwise. Still, it’s an excuse to drink a milkshake without feeling completely terrible for wasting money.”

She wasn’t the only one celebrating.  A group of Bob Jones students celebrated by buying a milkshake at Steak ’n Shake.

Obscure holiday or not, is it really a crime to treat yourself to a scrumptious dessert every now and again? Why wait until the next sweet treat holiday? Grab a buddy and celebrate the fact that there is a day reserved for milkshakes.